Visible-shortwave infrared (VSWIR) imaging spectrometers map composition remotely with spatial context, typically at many meters-scale from orbital and airborne data. Here, we evaluate VSWIR imaging spectroscopy capabilities at centimeters to sub-millimeter scale at the Samail Ophiolite, Oman, where mafic and ultramafic lithologies and their alteration products, including serpentine and carbonates, are exposed in a semi-arid environment, analogous to similar mineral associations observed from Mars orbit that will be explored by the Mars-2020 rover. At outcrop and hand specimen scales, VSWIR spectroscopy (a) identifies cross-cutting veins of calcite, dolomite, magnesite, serpentine, and chlorite that record pathways and time-order of multiple alteration events of changing fluid composition; (b) detects small-scale, partially altered remnant pyroxenes and localized epidote and prehnite that indicate protolith composition and temperatures and pressures of multiple generations of faulting and alteration, respectively; and (c) discriminates between spectrally similar carbonate and serpentine phases and carbonate solid solutions. In natural magnesite veins, minor amounts of ferrous iron can appear similar to olivine's strong 1-mu m absorption, though no olivine is present. We also find that mineral identification for carbonate and serpentine in mixtures with each other is strongly scale- and texture-dependent; similar to 40 area% dolomite in mm-scale veins at one serpentinite outcrop and similar to 18 area% serpentine in a calcite-rich travertine outcrop are not discriminated until spatial scales of