European heliotrope (Heliotropium europaeum L.) is an important weed in semiarid and arid Australia, due to its toxicity to livestock and its ability to out-compete crops for water and soil nutrients. It is an ephemeral species; populations appear in high densities when conditions are favourable, but seeds remain dormant in the soil seedbank for extended periods of time. This study aimed to identify environmental factors that promoted the germination of this weed and factors that de-vitalise seeds. Seeds were collected from the Australian semiarid zone, at Nanya Research Station, New South Wales. The effects on seed germination and seedling emergence of H. europaeum of alternating temperature, photoperiod, drought, salinity, pH range, heat shock combined with smoke exposure, and burial depth were investigated. The highest germination rate was observed under the highest temperature regime, 30/20 degrees C, under a photoperiod of 12 h light and 12 h dark. The weed germinated under moderate osmotic stress, but the highest germination occurred in the control treatment (no osmotic stress). The effect of salinity and pH on percentage germination was not significant. The effect of the heat shock and smoke treatment significantly reduced seed germination, with germination inhibited when seeds were exposed to 100 degrees C for 3 min. Burial depth had a significant effect on seedling emergence, with a burial depth of 0.5 cm reducing the germination by similar to 20%. It is recommended that further research into using fire and tillage interventions for H. europaeum be explored, as these may be used to reduce the viable seedbank of this weed, allowing long-term control to be achieved.