Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

2021
In this study, we use bibliometric analysis and systematic review to analyze electronic word-of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of publications. The publications have mostly come from United States and Europe. The contributors to the field have preferred mixed research designs with more focus on theory building. The geographical focus of the research has been on North America and Europe, which is consistent with the contribution patterns. The prominent topics in the field include negative word of mouth, consumer behavior and trust, word of mouth in social networks, online reviews and ratings, brand loyalty, social media, service failure and service recovery, corporate social responsibility, user-generated content and viral marketing, service quality, and services marketing. There are four primary topics in the field's current research: determinants of eWOM, eWOM in the hospitality industry, cognitive aspects of eWOM, and service failure and recovery. The future directions and implications of research are discussed.
JOURNAL OF BUSINESS RESEARCH
页码:758-773|卷号:135
ISSN:0148-2963
收录类型
SSCI
发表日期
2021
学科领域
循证经济学
国家
美国
语种
英语
DOI
10.1016/j.jbusres.2021.07.015
其他关键词
ONLINE CONSUMER REVIEWS; SOCIAL MEDIA; SERVICE FAILURE; INTELLECTUAL STRUCTURE; BRAND COMMUNITY; MODERATING ROLE; SELF-ESTEEM; IMPACT; TOURISM; QUALITY
EISSN
1873-7978
被引频次(WOS)
8
被引更新日期
2022-01
来源机构
University System of Georgia Georgia State University National Institute of Technology (NIT System) Malaviya National Institute of Technology Jaipur National Institute of Industrial Engineering (NITIE) Swinburne University of Technology Sarawak
关键词
Electronic word of mouth Bibliometric analysis Service recovery Social media Systmetic review