Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation

2019
Research in the orientation of for-profit companies suggests a dichotomous choice between a transactional or relational orientation. Yet, nonprofit organizations (NPOs) are inherently different in their operations and approaches and deserve special consideration. Numerous NPOs seek to achieve social goals, such as poverty alleviation, by conducting interventions in communities with the aid of donations and volunteer labor. Building upon the Transformative Charity Experience concept and the triad model (i.e., NPOs, donors/volunteers and communities), the present research utilizes case study data from NPOs and qualitative data from an impoverished community in Central America to reveal that the transactional/relational orientation model is too simplistic to adequately capture poverty alleviation efforts, and a richer model of the interplay of community and NPO engagement is developed. Further, although NPOs and communities both exhibit a strong desire for greater engagement, numerous tensions exist that pull NPOs away from higher to lower levels of engagement.
JOURNAL OF BUSINESS RESEARCH
页码:431-440|卷号:100
ISSN:0148-2963
收录类型
SSCI
发表日期
2019
学科领域
循证经济学
国家
美国
语种
英语
DOI
10.1016/j.jbusres.2018.12.030
其他关键词
MARKET ORIENTATION; ORGANIZATIONAL PERFORMANCE; BRAND ORIENTATION; SERVICE RESEARCH; CONCEPTUALIZATION; AGENDA
EISSN
1873-7978
资助机构
Association for Consumer Research
资助信息
The authors wish to thank Justine Rapp for providing insights and suggestions on the manuscript and research. The authors also wish to recognize and thank Bethany Piehl and Shelondra Harris for their invaluable contributions to data collection and coding. Finally, we wish to thank Pacific Lutheran University and the Association for Consumer Research for partially funding this research with research grants.
被引频次(WOS)
1
被引更新日期
2022-01
来源机构
Boise State University Minnesota State University Mankato Oklahoma State University System Oklahoma State University - Stillwater
关键词
Nonprofit organizations Transformative consumer research Relationship/market orientation Transactional orientation Charity triad model Poverty alleviation