Marketing education to international students: A systematic literature review and future research agenda

Pawar, SK (通讯作者),Symbiosis Int Deemed Univ, Symbiosis Inst Management Studies, Range Hills Rd, Pune, India.
2023-1
Even though numerous studies provide information on marketing education to international students, research that reviews the accrued knowledge holistically remains elusive. Accordingly, the main purpose of this study is to (1) systematically synthesize, compile and understand the existing line of empirical research on the topic of marketing education to international students and (2) outline a comprehensive future research agenda to help further advance this field. This study adopts the theory-context-characteristics-methodology (TCCM) framework proposed by Paul and Rosado-Serrano to systematically review 52 articles published in A*, A and B category journals from the ABDC Journal Quality List. This systematic review reveals that the existing studies mostly focus on consumer-specific theories and detects a need for more macro-market, and industry-related theoretical perspectives (theory); it also identifies research gaps related to international student host and home country settings (context), and the application of competition-related variables for the main relationships in this field (characteristics). Finally, the author proposes several methodological best practices (methodology) to advance findings in this field.
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
卷号:47|期号:1|页码:42-58
ISSN:1470-6423|收录类别:SSCI
语种
英语
来源机构
Symbiosis International University; Symbiosis Institute of Management Studies (SIMS)
被引频次(WOS)
0
被引频次(其他)
0
180天使用计数
3
2013以来使用计数
3
EISSN
1470-6431
出版年
2023-1
DOI
10.1111/ijcs.12883
WOS学科分类
Business
学科领域
循证经济学
关键词
international students marketing SPAR-4-SLR systematic literature review TCCM framework university