The Covid pandemic has brought about major changes in the global business environment in which family firms operate. As a result, researchers studying these firms have a golden opportunity to leverage these changes as they study fundamental questions related to the changing roles of institutions, the social role of technology, the contribution and changing nature of ownership, and the social role of the firm. These changes also are likely to alter family firms' culture and identity. Examining these issues will enrich our theory building while providing more evidence-based guidance on how to attain and sustain resilience as family firms pursue international entrepreneurship.