Fake news, social media and marketing: A systematic review

2021
There is growing concern amongst policy makers, managers and academic researchers over the role that social media plays in spreading misinformation, widely described as 'Fake News'. However, research to date has mainly focussed on the implications of fake news for political communication and debate. There has been less focus on the implications of social media misinformation upon marketing and consumers. Given the key role of social media as a communication platform, there is a gap in our understanding of fake news through a consumer lens. We address this gap by conducting an interdisciplinary systematic review of the relevant literature. Through critical evaluation and synthesis of the literature, we identify five themes that explain the fake news phenomenon: the dissemination process, spreading channel features, outcomes, fabricated legitimacy and attitudes. Finally, we propose a theoretical framework that highlights themes' relationships and research propositions to guide future research in this area.
JOURNAL OF BUSINESS RESEARCH
页码:329-341|卷号:124
ISSN:0148-2963
收录类型
SSCI
发表日期
2021
学科领域
循证经济学
国家
英国
语种
英语
DOI
10.1016/j.jbusres.2020.11.037
其他关键词
DARK SIDE; MISINFORMATION; IMPACT; BRANDS; DISINFORMATION; TRUTHFULNESS; CREDIBILITY; INFORMATION; TRUTHINESS; CONSUMERS
EISSN
1873-7978
被引频次(WOS)
13
被引更新日期
2022-01
来源机构
University of Portsmouth NEOMA Business School
关键词
Fake news Social media Systematic review Misinformation