Beauty-is-good, ugly-is-risky: Food aesthetics bias and construal level

2021
Consumers use aesthetics bias to judge the risk of their food intake, having an important impact on food waste of less appealing food (i.e., aesthetically imperfect foods). In six studies, this research adds to past work by revealing that when the aesthetics bias is applied to food targets, consumers make risk inferences for imperfect (vs. perfect) food products, thus reducing their purchase intention. In addition, the findings suggest that construal level moderates food aesthetics bias, reducing perceived risk and increasing purchase intention of aesthetically imperfect foods in abstract (vs. concrete) construal. This research uncovers the importance of abstract thinking in order to revoke the food aesthetics bias. The findings have critical implications for researchers, managers, and public policy makers on how to mitigate food aesthetics biases, which can contribute to reducing food waste.
JOURNAL OF BUSINESS RESEARCH
页码:633-643|卷号:135
ISSN:0148-2963
收录类型
SSCI
发表日期
2021
学科领域
循证经济学
国家
葡萄牙
语种
英语
DOI
10.1016/j.jbusres.2021.06.063
其他关键词
CONSUMER PREFERENCES; SUBOPTIMAL FOOD; DISTANCE; WASTE; INFORMATION; PERCEPTIONS; SUPERMARKET; DECISIONS; DESIGN; CHOICE
EISSN
1873-7978
资助机构
Foundation of Science and Tech-nology (FCT Portugal)Portuguese Foundation for Science and Technology [DSAIPA/DS/0113/2019]
资助信息
This work was supported by the Foundation of Science and Tech-nology (FCT Portugal) [DSAIPA/DS/0113/2019] .
被引频次(WOS)
0
被引更新日期
2022-01
来源机构
Universidade Nova de Lisboa Pennsylvania Commonwealth System of Higher Education (PCSHE) Pennsylvania State University Pennsylvania State University - University Park Universidade Federal do Rio Grande do Sul
关键词
Construal level Risk perception Food waste Aesthetics Sustainable consumption