Accounting for ambiguity and trust in partial outsourcing: A behavioral real options perspective

2018
Concerned with the hidden costs of outsourcing, this paper examines the role of ambiguity and trust in partial outsourcing decisions from the perspective of real options theory. We study pricing and quantity dynamics between an ambiguity averse vendor and a less (more) trusting client in a leader-follower framework with fixed timing. We find that a client's partial outsourcing quantity increases with the vendor's ambiguity if outsourcing is meant for cost-saving purposes. Meanwhile, the effect of trust on outsourcing quantity is jointly moderated by the vendor's ambiguity and quality of shared information forecasts when cost advantages are exaggerated. In terms of pricing effects, the vendor increases (decreases) their threshold with increasing ambiguity for long-term (short-term) contracts. These insights hold under the multiple-priors and worst-case ambiguity specification. When Choquet ambiguity and rank-dependent utility are considered, more complex and subtle dynamics are obtained. Ambiguity has additional non-linear effects on outsourcing quantity due to heterogeneity in ambiguity preferences (seeking versus aversion) and probability weighting. The vendor's price not only increases (decreases) with increasing ambiguity-seeking for long-term (short-term) contracts, but also with ambiguity aversion when specific risk-return conditions are met. Trust effects are qualitatively similar under both ambiguity specifications.
JOURNAL OF BUSINESS RESEARCH
页码:93-104|卷号:92
ISSN:0148-2963
收录类型
SSCI
发表日期
2018
学科领域
循证经济学
国家
中国
语种
英语
DOI
10.1016/j.jbusres.2018.06.012
其他关键词
SUPPLY CHAIN; KNIGHTIAN UNCERTAINTY; CONTINUOUS-TIME; WINNERS CURSE; INVESTMENT; DECISIONS; FLEXIBILITY; COMPLEXITY; NETWORKS; DEMAND
EISSN
1873-7978
资助机构
National Social Science Fund of China [18BGL217]; Humanities and Social Science Research Project of Ministry of Education of China [17YJC630027]; National Natural Science Foundation of ChinaNational Natural Science Foundation of China (NSFC) [71201177, 71774182]
资助信息
We are grateful to the editors and two anonymous referees for their constructive and useful comments. Yongling Gao would like to acknowledge the support of the National Social Science Fund of China (18BGL217), the Humanities and Social Science Research Project of Ministry of Education of China (17YJC630027), and the National Natural Science Foundation of China (71201177; 71774182).
被引频次(WOS)
6
被引更新日期
2022-01
来源机构
Central University of Finance & Economics University of London King's College London
关键词
Partial outsourcing Cost uncertainty Real options Trust Multiple-priors ambiguity Choquet ambiguity