Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention

Meyer, N (通讯作者),Univ Goettingen, Smart Retail Grp, Pl Goettinger Sieben 3, D-37073 Gottingen, Germany.
2022-12
Firms use robots to deliver an ever-expanding range of services. However, as service failures are common, service recovery actions are necessary to prevent user churn. This research further suggests that firms need to know how to design service robots that avoid alienating users in case of service failures. Robust evidence across two experiments demonstrates that users attribute successful service outcomes internally, while robot-induced service failures are blamed on the firm (and not the robot), confirming the well-known self-serving bias. While this external attributional shift occurs regardless of the robot design (i.e., it is the same for warm vs. competent robots), the findings imply that service recovery minimizes the undesirable external shift and that this effect is particularly pronounced for warm robots. For practitioners, this implies prioritizing service robots with a warm design for maximizing user retention for either type of service outcome (i.e., success, failure, and failure with recovery). For theory, this work demonstrates that attribution represents a meaningful mechanism to explain the proposed relationships.
ELECTRONIC MARKETS
卷号:32|期号:4|页码:2491-2505
ISSN:1019-6781|收录类别:SSCI
语种
英语
来源机构
University of Gottingen; Alfaisal University
资助机构
Projekt DEAL
资助信息
Open Access funding enabled and organized by Projekt DEAL
被引频次(WOS)
1
被引频次(其他)
1
180天使用计数
11
2013以来使用计数
11
EISSN
1422-8890
出版年
2022-12
DOI
10.1007/s12525-022-00613-4
关键词
Human-robot interaction Service failure Service recovery Social cognition Responsibility attribution User retention
WOS学科分类
Business Management
学科领域
循证管理学 循证经济学