IoT Makes Life Simpler: How to Improve the Chinese Consumer's Intention to Use of LG HomNet Smart Home

Chen, X (通讯作者),Shandong Jianzhu Univ, Sch Business, Jinan, Shandong, Peoples R China.
2022-12
Purpose - The paper aims to develop the theory of TAM and perceived risk through a more comprehensive and rigorous understanding of the influencing factors of the consumer's adoption of LG HomNet smart home from the perspective of trade-offs. Design/methodology - Based on the TAM and perceived risk theory, combined with the individual characteristics of consumers in the context of information technology as the external factors of the technology acceptance model, this paper constructs a theoretical model of the factors affecting the use intention of the consumer. It was empirically tested by using SEM, and survey data was collected from 458 respondents. Findings - The research results show that 9 hypotheses of the research model are supported and have reliable prediction accuracy. Consumers' perceived interest, perceived connectivity and perceived controllability have a significant positive impact on their intention to use. In addition, this paper also confirmed the mediating effect of perceived usefulness and perceived ease of use. Originality/value - Consumers are very concerned about gains and losses. Low-level performance risks, security risks, and financial risks will drive the consumer to have a stronger intention to use, and financial risks have the strongest impact. This research provides a useful implication and guidance for smart home equipment manufacturers and service providers in product and service innovation and marketing and promotion strategies.
JOURNAL OF KOREA TRADE
卷号:26|期号:8|页码:1-20
收录类别:SSCI
语种
英语
来源机构
Changshu Institute of Technology; Shandong Jianzhu University
资助信息
This study was supported by the 2021 Jiangsu Social Science Foundation Project (21GLC016) and the Jiangsu University Philosophy and Social Science Research Project (2020SJA1408).
被引频次(WOS)
0
被引频次(其他)
0
180天使用计数
0
2013以来使用计数
0
EISSN
1229-828X
出版年
2022-12
DOI
10.35611/jkt.2022.26.8.1
WOS学科分类
Economics
学科领域
循证经济学
关键词
Influence factors LG HomNet Smart Home Perceived risk theory Purchase intention TAM
资助机构
2021 Jiangsu Social Science Foundation Project Jiangsu University Philosophy and Social Science Research Project